My passion for marketing was ignited from a Consumer Behavior course in college – I didn’t know exactly where that love would take me, but I’ve been hooked ever since. What I didn't expect was to fall in love with B2B marketing specifically.

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My strengths lie in humanizing B2B brands: connecting customers with the information they need to make informed decisions through communication and education. My approach helps customers navigate their problem-solving journey, rather than a product-focused buying journey. This approach successfully shapes how brands communicate their value and develop long-term growth.

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With over a decade of experience in B2B marketing at global corporations and early-stage startups, I've helped thousands of customers find solutions to their business problems. In turn, I've accelerated revenue and category growth in-house by building and scaling marketing functions. Now, Genuine Results Marketing supports multiple B2B organizations, sticking true to our mission to create a better marketing experience.